Lucky Goose Tattoo
Recently I got to illustrate a logo for the magical Lucky Goose Tattoo studio. Today I am showcasing a small behind the scene of the logo development process. There was lots of visual and goose research that took place before the drawing process started (not a bad day in the office if you get to look at goose pictures). For this blog post, I wanted to showcase the top three rough ideas that were presented and further developed based on the clients feedback.
Here you can see a big part of the creation is the storytelling behind the logo. The main character for this logo was no ordinary goose, lettuce greens would appear at her command, mice serenade her, flowers rearranged themselves in the shape of her face. It is rather strange to meet a goose with such a charmed life.
In the end, these were the final three rough sketches that was included in the pitch presentation. Although there is without a doubt a similar visual language for each logo (especially with the starburst element, that was a special request from the client), they each still carry a unique air of whimpsy.
The client was immediately drawn to option three. The only request was to slightly increase the size of the flowers on the crown. Here you can see the before/after.
The original colour palette requested by the client had a strong focus on earthy tones. With all of this in mind we explored a combination of muted autumnal colours as well as rich greens and touches of deep yellows to bring life and warmth to the logo.
As part of the colouring phase we explored various variations of earthy and muted colour pallets, there was also one option that included a softer shade of pink. In the end we decided on the 'midwinter-night' colour palette. This colour palette took inspiration from folklore inspired forest scenes, berry reds (for the goos cheeks). The flower crown boasts shades of sea-hag-green, accompanied by a harvest orange flower crown. The starburst was brought to life with shades of deep coin yellow and burnt orange.
The logo was also tested on a black background, here you really start feeling the atmosphere of the starburst magic.
There was various font tests that took place but in the end we went with a hand-lettered option. The roughened letters was inspired by whittled branches that mirrors the handcrafted element of the goose. We wanted the font to carry a similar energy as the flower crown in terms of the line work. The original rough sketch will also be used for certain elements of the branding.
